B2B marketing leader
Results-driven VP of Marketing with experience delivering bigger-than-budget impact for SaaS startups:
B2B marketing strategist who keeps a close eye on execution to ensure consistent programs drive market awareness and lead gen.
Collaborative leader inspiring cross-functional alignment and support for marketing.
Experience maturing marketing org from ad-hoc tactics to integrated execution engine.
ROI-focused budget owner skilled in balancing priorities and channels to deliver optimized results.
RECENT RESULTS
Marketing-influenced leads delivered 60% of pipeline and 75% of new ARR in 2022/2023. Increased ARR 40% YoY.
Initiated best-in-class Gartner AR strategy with +20 analyst briefings in 5 months to drive inclusion in Gartner Data & Analytics Hype Cycle 2023 and first Peer Insights reviews.
Cut PR costs 75% while maintaining equivalent media reach and placement.
Rebrand to align with product-led-growth (PLG) strategy. Launched new website in ~12 weeks utilizing limited incremental budget. Wrote 90% of content.
Led cross-functional B2B content marketing, social and SEO strategy including blog, contributed articles, Forbes Tech Council and videos. Collaborated with Stackwise Digital to execute plan and drive results:
Worked with product team to create competitive blog and video series delivering 200% increase in organic search impressions and clicks.
Produced +1 blog per week over 2 years plus articles, eBooks, etc.
Increased Google search impressions 2x, clicks 41%, and organic traffic 40%.
Increased LinkedIn followers 45%, content impressions 75%, YouTube views 3x.
Generated +1500 leads and most sales meetings in 1 week with Snowflake Summit ‘23 booth and after-hours events.
Implemented top-level demand generation reporting including Mkto/SFDC lead source tracking overhaul, cost-per-lead optimization, and marketing contribution to sales pipeline/won.
CORE COMPETENCIES
B2B, SaaS, cybersecurity and data security industries, PR/AR, brand, corp communications, agency management, integrated marketing, copywriting, content marketing, demand generation, email copywriting, SEO, SEM, analytics, marketing operations
SKILLS
Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere), Figma, Canva
Salesforce (SFDC), Marketo
YouTube, LinkedIn, Hootsuite, Adobe Analytics, Google Analytics, Google Adwords
HTML, WordPress, WebFlow, Drupal, Dropbox
Basecamp, Trello, Asana, Workfront, Slack
Janene Niblock, Chief SFDC Xpert, SFDC Xperts