Create a virtual welcome mat
Marketing needs to do a lot, but number one is to assure visitors that, “Yes, you’re in the right place!” This starts with a look and feel that exemplifies what the customer, prospect, partner or investor is expecting to see. It continues to headlines, third-party validation, thought leadership, down to what the product does, how and how much.
It’s all about moving sightseers to sitebuyers.
SaaS Data Security Platform brand + website
When this software company decided to shift focus from the enterprise cybersecurity market to a product-led growth model for the data security space, a fresh approach was required. I worked with our web agency, Ashandelle, to develop a more consumer-ish visual brand that would also convey the reliability security-conscious customers required.
Project requirements: friendlier look and feel, revamped website, product-focused animations to showcase ease and usability, and updated collateral.
